The Nippon Kenko Kaigi Starts Acceptance of Applications for the 2021 Certified Health and Productivity Management Organization Recognition Program (SME category)

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1. Outline of health and productivity management

“Health and Productivity Management” is a management approach in which enterprises focus on and strategically carry out efforts with regard to their employees’ health from a management perspective. It is anticipated that an enterprise’s investment in health conscious activities for employees based on its corporate philosophies contributes to encouraging the vitality of employees, enhancing productivity and other organizational vitalization, thereby leading to an improvement in performance or stock prices as a result.

2. Outline of the Certified Health & Productivity Management Organization Recognition Program

Under the recognition program, the Nippon Kenko Kaigi examines large enterprises, SMEs and other organizations engaging in initiatives for overcoming health-related challenges in communities or for promoting health-conscious activities led by the Nippon Kenko Kaigi, and it recognizes outstanding enterprises carrying out efforts for health and productivity management.

This program endeavors to highlight outstanding enterprises engaging in efforts to advance health and productivity management and aims to develop an environment in which such enterprises are able to gain enhanced social recognition, e.g., from employees, employment seekers, related enterprises and financial institutions, as organizations engaging in strategic health and productivity management program for maintaining their employees’ health from a management perspective.

Under the 2020 recognition program, 4,815 enterprises were recognized under the SME category as of August 3, 2020.

3. Outline of the recognition of outstanding enterprises under the 2021 recognition program (SME category)

Under the 2021 recognition program (SME category) held this fiscal year, a recognition committee established under the Nippon Kenko Kaigi will examine applications, and then the Nippon Kenko Kaigi will publicize successful applicants around March 2021.

4. New establishment of the 2021 Certified Health and Productivity Management Organization Recognition Program (SME Category “Bright 500”)

In FY2020, METI will establish a new program titled “The 2021 Certified Health and Productivity Management Organization Recognition Program (SME Category ‘Bright 500’).” This program aims to recognize the top 500 outstanding enterprises selected from recognized enterprises under the 2021 recognition program (SME category) as “most outstanding enterprises selected under the Certified Health & Productivity Management Outstanding Organizations Recognition Program (SME Category)” and also as “enterprises conveying information on heath and productivity management in their communities.”

5. Future schedule

Application period

From August 24 (Mon.) to November 27 (Fri.), 2020

Announcement of recognized enterprises

Scheduled to be around March 2021

Links to related information

• Information on the recognition program (in Japanese)
• Information on filing an application for the recognition program (in Japanese)

Contact counter

Nikkei Research Inc.: kenkoujimu@nikkei-r.co.jp
(Division in charge: M. Takashima, M. Ohmori and M. Hara, Editorial Planning Division, Contents Business Headquarters)

Note: The term “health and productivity management” is a registered trademark of the Workshop for the Management of Health on Company and Employee.

Division in Charge

Healthcare Industries Division, Commerce and Service Industry Policy Group