Recommendation to Start a New Custom Called “Nagarastock” (Stock up & Stay stocked!) for Emergency Preparedness

1. Background

A dramatic increase in public demand for daily commodities due to the spread of the novel coronavirus disease caused a shortage of such commodities in stores. In light of this experience, it is becoming increasingly important to curb excessive public demand for such commodities during emergencies.

2. Outline of “Nagarastock” (stock up and stay stocked!)

A new custom called “Nagarastock” (stock up and stay stocked!) is an approach to emergency preparedness in daily lives in which people are expected to buy extra amounts of daily necessities such as food, beverages, commodities and cosmetics and stock them while replacing older stock with newer stock when appropriate.

3. PR content

METI prepared PR material as below for popularization of this new custom. It is striving to raise awareness and attract public attention by requesting private companies to make use of the content.

• Poster: “Are you prepared for emergencies? Think about it when you are shopping or using daily items.”
  

Related materials

• Poster (size A3) (PDF:3,365KB)
• Poster (size A4) (PDF:2,231KB)
• Poster (size B2) (PDF:6,413KB)
• Poster (size B3) (PDF:6,413KB)

Links to related information

• The official website for the new custom (in Japanese)

Division in Charge

• Public Relations Office, Minister’s Secretariat
• Consumer Affairs, Distribution and Retail Industry Division, Commerce and Service Industry Policy Group