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- Decision of Companies Adopted for the Second Term for the “Japan Brand Development Assistance Program (Special Reserves)” under the FY2020 Supplementary Budget
Decision of Companies Adopted for the Second Term for the “Japan Brand Development Assistance Program (Special Reserves)” under the FY2020 Supplementary Budget
September 18, 2020
Applications were sought for the second term for the “Japan Brand Development Assistance Program (special reserves)” under the FY2020 supplementary budget from June 30 to July 22, 2020. Through strict examinations, 171 companies were adopted as shown below.
1. Outline of the program
This program is targeted at SMEs that are endeavoring to develop new products and services, cultivate sales channels, and establish a branding strategy for the purpose of expanding business domestically or overseas or for acquiring new tourism demand. It is also targeted at private businesses and local organizations that assist multiple SMEs with these initiatives. This program subsidizes the expenses required for the initiatives, aiming to support local SMEs for their branding and cultivation of sales channels either domestically or overseas.
For the second term, adopted companies were decided through strict examinations by external examiners, focusing on SMEs that have positively employed new methods such as cloud funding, e-commerce and online business meetings.
See the list of the adopted companies.
- List of companies adopted for “Japan Brand Development Assistance Program (special reserves)” under the FY2020 supplementary budget (second term) (in Japanese) (PDF:1,031KB)
The results are also published on the national secretariat’s website (the following URL).
This subsidy program was established under the first supplementary budget for FY2020, but for companies that are eager to rapidly commence relevant business activities, preliminary examinations and adoption were conducted for applications submitted by June 29 as the first term. Those submitted on or after June 30 were examined and selected as the second term.
Division in Charge
Office for Overseas Business Support, Startup and New Business Promotion Division, Business Support Department, Small and Medium Enterprise Agency