Decision of Companies Adopted for the Second Term for the “Japan Brand Development Assistance Program (Special Reserves)” under the FY2020 Supplementary Budget

1. Outline of the program

This program is targeted at SMEs that are endeavoring to develop new products and services, cultivate sales channels, and establish a branding strategy for the purpose of expanding business domestically or overseas or for acquiring new tourism demand. It is also targeted at private businesses and local organizations that assist multiple SMEs with these initiatives. This program subsidizes the expenses required for the initiatives, aiming to support local SMEs for their branding and cultivation of sales channels either domestically or overseas.

For the second term, adopted companies were decided through strict examinations by external examiners, focusing on SMEs that have positively employed new methods such as cloud funding, e-commerce and online business meetings.

2. Results

See the list of the adopted companies.

• List of companies adopted for “Japan Brand Development Assistance Program (special reserves)” under the FY2020 supplementary budget (second term) (in Japanese) (PDF:1,031KB)

The results are also published on the national secretariat’s website (the following URL).

• Website of the “Japan Brand Development Assistance Program (special reserves)” (in Japanese)

Division in Charge

Office for Overseas Business Support, Startup and New Business Promotion Division, Business Support Department, Small and Medium Enterprise Agency