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Process for Selecting FY2020 Nadeshiko Brands to Start

- Information on conducting the "Survey on Enterprises Encouraging Women's Success in the Workplace" and convening of online explanatory meeting-

September 28, 2020

Since the inauguration of the Nadeshiko Brands in FY2012, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have been jointly conducting the Nadeshiko Brand initiative for the purpose of selecting and publicizing enterprises that are outstanding in terms of encouraging women’s success in the workplace. Following on from the FY2019 initiative, in the FY2020 initiative, METI will select “Nadeshiko Brands” and “Semi-Nadeshiko Brands” and also compile a “Nadeshiko Challenge List” of enterprises proactively engaging in women’s empowerment in the workplace, based on  a “Survey on Enterprises Encouraging Women’s Success in the Workplace,” Furthermore, on October 12 (Mon.), 2020, METI and the TSE will jointly hold an online explanatory meeting to describe a method for selecting enterprises under the FY2020 Nadeshiko Brand initiative, the survey, and other information.

1. Outline of Nadeshiko Brands

The Nadeshiko Brands is an initiative aiming to introduce to investors certain TSE-listed enterprises that are outstanding in terms of encouraging women’s success in the workplace as attractive investing targets that emphasize improving corporate value in the mid- and long-term, thereby further attracting attention of investors to such enterprises’ efforts for women’s success in the workplace and further accelerating such efforts by listed enterprises. METI and the TSE have been conducting this initiative since FY2012.

Specifically, in the initiative, enterprises will be firstly selected according to the screening criteria, then evaluated based on the scoring criteria for measuring women’s success in the workplace. Finally, high-scoring candidate enterprises in each industry will be selected as successful enterprises.

The FY2020 Nadeshiko Brands will be announced on March 22 (Mon.), 2021.

(Previous reports on the Nadeshiko Brands are accessible.)

2. Key points in selecting the FY2020 brands

(1) Encouraging enterprises to further promote female executives as members of boards of directors

  1. Additional points will be awarded to enterprises with multiple female board members whose number accounts for 10% or more of all board members.

  2. Additional points will be awarded to enterprises with multiple female executive managing officers whose number accounts for 10% or more of all executive managing officers (newly added criteria this fiscal year).

From the perspective of encouraging enterprises to further promote female board members, in the FY2019 initiative for selecting Nadeshiko Brands, METI and the TSE set a new screening criteria that requires enterprises to secure at least one female board member and they  awarded a higher score to enterprises that have multiple female board members whose number accounts for 10% or more of all board members.

In the FY2020 initiative as well, METI and the TSE will continue to adopt the requirements and scores used in the FY2019 initiative. In addition, they will award a higher score to enterprises that have multiple female “executive managing officers,” a team of people who bear the highest-level responsibility for the performance of duties, and who have been fostered and promoted in the enterprises.

Specifically, METI and the TSE will award additional points in scoring candidate enterprises’ “ratios of female executive managing officers,” which is the existing criteria, if “such enterprises have multiple female executive managing officers whose number accounts for 10% or more of all executive managing officers.” Moreover, METI and the TSE will also award additional points to enterprises that have not introduced a system of executive managing officers but have executives responsible for the performance of duties, excluding the positions stipulated under the Companies Act among the positions that the enterprises have publicized as officers.

(2) Outline of the selection block based on which “Nadeshiko Brands” and “Semi-Nadeshiko Brands” are selected

METI and the TSE will select highest-scoring candidate enterprises’ by industry as Nadeshiko Brands.

Specifically, outstanding enterprises will be selected as Nadeshiko Brands [i] if they are high-scoring enterprises in the predetermined selection block for the industry to which they belong —the block of which will be provided one per sector or, if the number of applicable enterprises are relatively large, two per sector— or [ii] if they are high-scoring enterprises whose difference from those of the top enterprise in the same sector is very narrow and they have won a higher rank in the all candidate enterprises, i.e., if they have received scores equivalent to 85% or more of the top-scoring enterprise in the same industry and they have been ranked within the top 15% or higher among all candidate enterprises.

Moreover, METI and the TSE will select “Semi-Nadeshiko Brands” out of the high-scoring enterprises that have been ranked within the top 15% or higher of all candidate enterprises but have not been selected as Nadeshiko Brands. These enterprises are selected regardless of the industry to which they belong.

3. Survey on Enterprises Encouraging Women’s Success in the Workplace, an effort for selecting Nadeshiko Brands

METI will conduct a survey targeting all TSE-listed enterprises, i.e., target enterprises for the screening, to ascertain the current state of such enterprises’ efforts or achievements involving their initiatives for encouraging women’s success in the workplace. METI will select “Nadeshiko Brands” and “Semi-Nadeshiko Brands” from the enterprises that have responded to the questionnaire and also select other enterprises that have been engaging in pioneering initiatives focusing on a specific subject under the “Noteworthy Enterprises” category.

METI will also give feedback to all respondent enterprises to provide information helping such enterprises further promote their efforts.

Following on from the 2019 initiative, the survey will be conducted via the website exclusively for this purpose. On October 8, 2020, METI will send instructions regarding the survey by mail, including an ID for inputting information, a password and other data, to the personnel department or a department in charge of efforts for encouraging women’s success in the workplace in all TSE-listed enterprises. The response period is from October 12 to November 13, 2020.

For details of the survey, please visit the METI website or contact Nikkei Research Inc., to which METI commissioned this project.

Inquiries about the survey:

Personnel in charge: M. Hirao, M. Shoji, M. Arimura and M. Koyama, Nikkei Research Inc.
Telephone: 03-5296-5154 (direct line)

4. Holding an online explanatory meeting for the FY2020 Nadeshiko Brand initiative

METI and the TSE will hold an online explanatory meeting in order to broadly raise public awareness of the selection method of enterprises in the FY2020 Nadeshiko Brand initiative, such as selection criteria of the brands and the implementation of the survey.

In the FY2020 explanatory meeting, Mr. Douglas Hymas, Vice Chair, 30% Club Japan, will deliver a keynote speech in Japanese. Mr. Hymas, also serving as chair of the Investor Group in this organization, a body that has been advancing activities toward improvement of the ratios of females in important decision-making bodies for the purpose of enterprises’ sustainable growth, will explain approaches to considering enterprise efforts for encouraging women’s success in the workplace.

Online explanatory meeting for the FY2020 Nadeshiko Brand initiative

Date and time: Starting at 13:00, October 12 (Mon.), 2020, and closing at 18:00, November 13 (Fri.), 2020

Meeting style: The meeting will be broadcast online during the period stated above. As it will be available on-demand, you can watch the meeting at your convenience after registering to attend.

Program:

Admission: Free

Note: For inquiries for the meeting, contact the company below.

Personnel in charge: M. Katsuta, M. Okamoto and M. Osaki, EY Japan Co., Ltd.
Email : nadeshiko20@jp.ey.comメールリンク

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau