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  5. LMVH Moët Hennessy Louis Vuitton Chairman and CEO Bernard Arnault Pays a Courtesy Visit to Chief Cabinet Secretary Matsuno to Strengthen His Company's Ties with the Japanese Fashion and Art Industries, and Exchange Views Together

LMVH Moët Hennessy Louis Vuitton Chairman and CEO Bernard Arnault Pays a Courtesy Visit to Chief Cabinet Secretary Matsuno to Strengthen His Company's Ties with the Japanese Fashion and Art Industries, and Exchange Views Together

Japanese

May 10, 2022

Manufacturing, Information, and Distribution/Service Policy
On May 2, Mr. Bernard Arnault, Chairman and CEO of LVMH Moët Hennessy Louis Vuitton, paid a courtesy visit to Mr. Hirokazu Matsuno, Chief Cabinet Secretary, and the two exchanged views on how Arnault's company can strengthen ties with Japan in the fashion and art fields.

1. Outline of the meeting

On May 2 (Mon.), LMVH Moët Hennessy Louis Vuitton Chairman and CEO Bernard Arnault paid a courtesy visit to Chief Cabinet Secretary Matsuno to strengthen his company's ties with the Japanese fashion and art industries.

At the meeting, they confirmed that the sources of future value creation are arts representing individual creativity and traditional techniques and crafts created through human capital investment—an important concept for new capitalism in the Kishida administration.

During his visit to Japan, LVMH Moët Hennessy Louis Vuitton's chairman and CEO proposed the three following ways these parties could work together in the fashion and art fields.

  1. LVMH Moët  Hennessy Louis Vuitton could use Japanese materials to further cooperate with Japan, as actually listing Japan's name as a manufacturing country in product description sections would communicate its strong technical skills overseas.
  2. At the same time, the company could contribute to the success of Japanese companies—especially SMEs and craftspeople—by partnering further with those that provide high-quality materials.
  3. The company could also work to collaborate more with young Japanese artists and craftspeople.

The Ministry of Economy, Trade and Industry will also support the branding of Japanese materials and partnerships with SMEs, craftspeople, and young artists in the fashion and art industries.

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