METI Opens Official Website for the Japanese Government Pavilion (Japan Pavilion) at the 2025 World Exposition in Japan (Expo 2025 Osaka, Kansai, Japan)

1. Outline of the official website of the Japan Pavilion

METI will exhibit the Japanese Government Pavilion (Japan Pavilion) at the 2025 World Exposition in Japan (Expo 2025 Osaka, Kansai, Japan). In preparation for this, it has been advancing discussions on details of the exhibition on the basis of the Basic Concepts for the Japan Pavilion, formulated in April 2021, and the Japan Pavilion Basic Plan, formulated in March 2022.

On April 13, 2023, METI opened a website exclusively for the pavilion as an effort to stimulate public interest in the pavilion and convey related information. METI hopes that many people will visit this website.

2. Key visual design and key slogan of the Japan Pavilion

The website publicizes the key visual design and the key slogan of the pavilion. The Japan Pavilion Basic Plan states that “discussions should focus on a visual design system that has a circular graphic form that keeps changing like a living organism as well as versatility capable of addressing changes in scale and in external shape and responding to the two-dimensional development of patterns.” In line with this, the key visual design and the key slogan represent the theme of the pavilion, which is “circulation,” and a visual design system that changes form over time.

Related Link

• Official Website: Japan Pavilion at the Expo 2025 Osaka, Kansai, Japan

Division in Charge

International Exhibitions Promotion Office, Commerce and Service Industry Policy Group