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- Malaysia-Japan Fast Track Pitch 2025 to Be Held as the Third Event of ASEAN-JAPAN Fast Track Pitch 2025
Malaysia-Japan Fast Track Pitch 2025 to Be Held as the Third Event of ASEAN-JAPAN Fast Track Pitch 2025
December 15, 2025
In commemoration of the 50th anniversary of ASEAN-Japan Friendship and Cooperation, in 2023 the Ministry of Economy, Trade and Industry (METI) and the Japan External Trade Organization (JETRO), along with government agencies of ASEAN member states, launched a cooperation scheme for new innovations called the ASEAN-JAPAN Co-Creation Fast Track Initiative. This initiative is intended to promote collaboration between Japanese and ASEAN companies for open innovation and co-creation. The Fast Track Pitch events held under the initiative to date attracted a total of more than 2,650 people from a range of organizations including startups, small and medium-sized enterprises (SMEs), large companies, investors and supporting organizations. These events have contributed to accelerating the implementation of various collaborative initiatives between Japanese and ASEAN companies.
This year, as the third round of this initiative, pitch events will be held in the following four countries: the Republic of Singapore (to be held on January 14, 2026), the Socialist Republic of Viet Nam (to be held on January 27, 2026), Malaysia, and the Republic of Indonesia.
1. Malaysia-Japan Fast Track Pitch 2025
For the Malaysia-Japan Fast Track Pitch 2025, which is the third event of the ASEAN-Japan Fast Track Pitch 2025, six companies proactively engaging in open innovation in Malaysia have set challenges that they want to address in collaboration with other companies. Details of the challenges faced by these “Challenge Owner” companies are available on the following JETRO special website. These Challenge Owners are calling for companies around the world to provide proposals that will help resolve their challenges.
JETRO’s special website
JETRO Malaysia
Japan External Trade Organization (JETRO), Embassy of Japan in Malaysia,
Ministry of Investment, Trade and Industry (MITI),
and Malaysian Investment Development Authority (MIDA) (tentative)
The Challenge Owner companies will evaluate the proposals submitted for the challenges announced and select the finalists for the final pitch event to be held in Malaysia on Thursday, February 5, 2026. Details of this event will be shared on the above-mentioned JETRO special website once finalized.
Outline of the event
- Date: Thursday, February 5, 2026
- Time: Afternoon
- Venue: Kuala Lumpur, Malaysia (to be confirmed)
- Format: In-person and online
- Language: English
- Participation fee: To be announced on JETRO’s website at a later date
2. Challenge Owner Companies and Challenges
Details of the Challenge Owner companies participating in the Malaysia-Japan Fast Track Pitch 2025 and their challenges are as shown below:
For details of each company's challenge, please refer to the materials below and the above-mentioned JETRO special website.
3. Results from the Past Fast Track Pitch Events
- METI Holds the Singapore-Japan Fast Track Pitch Event 2024 in Singapore to Accelerate Global Open Innovation of Japanese Companies/Startups/SMEs
- METI Holds the Inno Vietnam-Japan Fast Track Pitch Event 2024 in Hanoi to Accelerate Global Open Innovation of Japanese Companies/Startups/SMEs
- METI Holds the Indonesia-Japan Fast Track Pitch Event 2024 in Jakarta to Accelerate Global Open Innovation of Japanese Companies/Startups/SMEs
- METI Holds the Zest Thailand/Thailand-Japan Fast Track Pitch Event 2025 in Bangkok to Accelerate Global Open Innovation of Japanese Companies, Startups and SMEs
4．Schedule for Other Fast Track Pitch 2025 Events
The schedule for other Fast Track Pitch 2025 events will be announced on METI’s and JETRO’s websites once finalized.
Division in Charge
Asia and Pacific Division, Trade Policy Bureau
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