

Kansai Collaboration Event.





Kansai Collaboration Event.






Circular Economy.
It’s the switch that can
brighten Japan’s economy.
Why not give it a try?
A switch that turns things we used to pay to
throw away into new value.
A switch that makes industrial innovation
and
contributions to the global environment possible.
What? You think that’s just for companies?
Actually, even everyday shopping
and
sorting trash can be switches that
keep the economy moving.
Should I buy it? Should I throw it away?
Every day is full of such opportunities.
Doesn’t that sound exciting?
That’s right. The switch to change the future
may already be in our hands!




What Is
the Circular Economy?
Simply put, the Circular Economy
is a “round economy.”
As the name suggests, it’s an economy where everything circulates in loops.
In this approach, our actions
also circulate in loops:
Buy, Use, Sort, Pass On,
leading again to Buy.
This continuous cycle is essential,
and we call it circular consumption behavior.

What benefits does it bring
to Japan’s economy and society?
(Japanese Only)
- An economic system based on minimizing waste and making use of resources while keeping them in circulation.
- From using recycled materials to designing products that generate as little waste as possible, creating things with durability and appeal so they can be used for a long time.
- Thinking of ways to continue using items beautifully, without assuming they will be thrown away.




What does everyone think?
※An online survey of 1,000 people* aged 18 and over nationwide (conducted July 30 – August 1, 2025)
*100 samples each of men and women in their teens–20s, 30s, 40s, and 50s
※An online survey of 1,000 people* aged 18 and over nationwide (conducted July 30 – August 1, 2025)
*100 samples each of men and women in their teens–20s, 30s, 40s, and 50s
What We Can Do
BUY
- Choose items that last
- Buy durable items that don’t break easily, or ones that can be repaired. Buying things that won’t be thrown away helps reduce waste — and might even be kinder to your wallet.
- Buy items made from recycled materials
- The advantage of recycled materials is that they reduce the need for new resources. If you look closely at products, you may find that some are made with recycled materials.
- Choose rental or sharing services
- Instead of buying, try renting or sharing with others.
This reduces the number of items each person owns and helps conserve resources.



USE
- Handle with care and use for a long time
- It may sound simple, but this is actually the most effective approach. Buying fewer new items means a big reduction in waste. You can also enjoy creative ideas like remaking or upcycling.
- Do regular maintenance
- Moisturize leather goods, dust off devices, or find better storage methods — small efforts like these are important to keep items lasting longer.
- Repair and keep using when things break
- Don’t throw items away right away — first check if they can be repaired. You might be surprised how many things can actually be fixed.
Using repair services is also a great option.

SORT
- Follow local sorting rules
- Sort your trash properly according to your city or town’s rules. That alone makes recycling easier and reduces the amount that ends up as waste.
- Wash, disassemble, and separate by material
- Clean items and separate them by material. That extra step is an important way to make each material easier to reuse.
- Use collection boxes provided by stores and companies
- Make use of collection boxes for items like food trays, milk cartons, or small batteries. When properly circulated, they can be reborn as new products.

PASS ON
- Use recycle shops or flea market apps
- Try selling items you no longer use. It’s not only good for the environment and the economy — it might also be useful to someone else.
- Donate items you don’t use
- Give unused items to people or organizations that need them. Before your food expires, consider joining a food drive* early.*Food drives are activities where surplus food from households is donated to food banks or welfare organizations.
- Make use of municipal recycling centers
- Take advantage of recycling facilities and services provided by your city or town. Recycling professionals will ensure that resources are properly circulated.

READ
Deepen your understanding with a special manga collaboration with the popular Survival Science Manga Series! Read Circular Economy Survival here!

Exhibit Confirmed
for Expo 2025 Osaka,
Kansai
A limited-time exhibit will be held
for seven days,
from
September 23 to 29, 2025!
The interactive event Circular Economy
Laboratory, created in collaboration with the hit Survival Science Manga Series, will open
at EXPO Exhibition Center WASSE!
Come and experience the Circular Economy
for yourself!









