Circular Economy.
It’s the switch that can
brighten Japan’s economy.

Why not give it a try?
A switch that turns things we used to pay to
throw away into new value.
A switch that makes industrial innovation
and
contributions to the global environment possible.
What? You think that’s just for companies?

Actually, even everyday shopping
and
sorting trash can be switches that
keep the economy moving.

Should I buy it? Should I throw it away?
Every day is full of such opportunities.

Doesn’t that sound exciting?

That’s right. The switch to change the future
may already be in our hands!

What Is
the Circular Economy?

Simply put, the Circular Economy
is a “round economy.”
As the name suggests, it’s an economy where everything circulates in loops.
In this approach, our actions
also circulate in loops:
Buy, Use, Sort, Pass On,
leading again to Buy.
This continuous cycle is essential,
and we call it circular consumption behavior.

Image:Circular Economy Image:Circular Economy Image:Circular Economy Image:Circular Economy Image:Circular Economy

What benefits does it bring
to Japan’s economy and society?

Click here to learn more!
(Japanese Only)
Circular Economy as an Economic Concept
An economic system based on minimizing waste and making use of resources while keeping them in circulation.
Circular Economy as a Way of Making Things
From using recycled materials to designing products that generate as little waste as possible, creating things with durability and appeal so they can be used for a long time.
Circular Economy as a Way of Using Things
Thinking of ways to continue using items beautifully, without assuming they will be thrown away.

What does everyone think?

Q. Do you know what the circular economy is?
Q. In the past few years, have your values when buying things changed?
Q. What do you pay attention to when purchasing things?
Q. Has the lifespan of use for everyday items changed?
Q. When throwing things away, do you follow your local government’s rules?
Q. When letting go of something that’s still usable, what do you do?
MORE

※An online survey of 1,000 people* aged 18 and over nationwide (conducted July 30 – August 1, 2025)
*100 samples each of men and women in their teens–20s, 30s, 40s, and 50s

※An online survey of 1,000 people* aged 18 and over nationwide (conducted July 30 – August 1, 2025)
*100 samples each of men and women in their teens–20s, 30s, 40s, and 50s

What We Can Do

BUY

Choose items that last
Buy durable items that don’t break easily, or ones that can be repaired. Buying things that won’t be thrown away helps reduce waste — and might even be kinder to your wallet.
Buy items made from recycled materials
The advantage of recycled materials is that they reduce the need for new resources. If you look closely at products, you may find that some are made with recycled materials.
Choose rental or sharing services
Instead of buying, try renting or sharing with others.
This reduces the number of items each person owns and helps conserve resources.

USE

Handle with care and use for a long time
It may sound simple, but this is actually the most effective approach. Buying fewer new items means a big reduction in waste. You can also enjoy creative ideas like remaking or upcycling.
Do regular maintenance
Moisturize leather goods, dust off devices, or find better storage methods — small efforts like these are important to keep items lasting longer.
Repair and keep using when things break
Don’t throw items away right away — first check if they can be repaired. You might be surprised how many things can actually be fixed.
Using repair services is also a great option.

SORT

Follow local sorting rules
Sort your trash properly according to your city or town’s rules. That alone makes recycling easier and reduces the amount that ends up as waste.
Wash, disassemble, and separate by material
Clean items and separate them by material. That extra step is an important way to make each material easier to reuse.
Use collection boxes provided by stores and companies
Make use of collection boxes for items like food trays, milk cartons, or small batteries. When properly circulated, they can be reborn as new products.

PASS ON

Use recycle shops or flea market apps
Try selling items you no longer use. It’s not only good for the environment and the economy — it might also be useful to someone else.
Donate items you don’t use
Give unused items to people or organizations that need them. Before your food expires, consider joining a food drive* early.*Food drives are activities where surplus food from households is donated to food banks or welfare organizations.
Make use of municipal recycling centers
Take advantage of recycling facilities and services provided by your city or town. Recycling professionals will ensure that resources are properly circulated.

READ

Deepen your understanding with a special manga collaboration with the popular Survival Science Manga Series! Read Circular Economy Survival here!

Exhibit Confirmed
for Expo 2025 Osaka,
Kansai

A limited-time exhibit will be held
for seven days,
from
September 23 to 29, 2025!

The interactive event Circular Economy
Laboratory, created in collaboration with the hit Survival Science Manga Series, will open
at EXPO Exhibition Center WASSE!
Come and experience the Circular Economy
for yourself!

  • X
  • Facebook
  • LINE
Collaboration event held at Expo 2025 Osaka, Kansai. Click here for details!