METI to Select Outstanding TSE-listed Enterprises in Terms of Encouraging the Empowerment of Women in the Workplace as Nadeshiko Brands

October 7, 2024

Since FY2012, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) have jointly been selecting TSE-listed companies that are outstanding in terms of encouraging women's empowerment in the workplace and designating them as Nadeshiko Brands.

The Nadeshiko Brand is an initiative aiming to introduce outstanding TSE-listed companies in terms of women’s empowerment in the workplace as attractive stocks to investors who place an emphasis on improving corporate value in the mid- and long-term, thereby further encouraging investments in such companies and accelerating the efforts by the companies.

Applications for the FY2024 program are accepted from Monday, August 26, to Friday, October 18, 2024.

Women’s empowerment as an element that attracts the attention of institutional investors

Many institutional investors consider information on companies' efforts for women's empowerment in the workplace and workstyle reforms, which are a prerequisite for the women’s empowerment, as elements that will make a long-term impact on corporate performance, and they have been utilizing this information in making investment decisions.

Concerning such disclosure of information on women’s empowerment, these institutional investors have been calling on companies to clearly set goals, disclose changes over time, and increase the number of items for which quantitative information is displayed.

Current situation of institutional investors who utilize information on women’s empowerment in making investment decisions

Actions that institutional investors request companies to take in disclosing information on women's empowerment

• Source: Cabinet Office, " Information on women’s empowerment in companies is being used in investing!."

Key points of the FY2024 Nadeshiko Brands program

Aiming to encourage women’s empowerment in the workplace that leads to enhancing corporate value, METI and the TSE will select around up to 30 companies as Nadeshiko Brands for their outstanding efforts in promoting both “support for consistent career development from recruitment to promotion” and “support for dual careers and co-parenting.”

In addition, METI and the TSE will also select around up to 20 companies for their outstanding efforts related to “support for dual careers and co-parenting” as a Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting.

Advantages in applying for Nadeshiko Brands

You can utilize the information that you have answered the survey form for this program when you hold dialogues with stakeholders inside and outside your company or when you strive to further promote your company's efforts.

(1) Utilizing the information in the survey form as a means of organizing and visualizing your company’s efforts for promoting women’s empowerment and the results

When you answer the survey form, you can organize your company’s efforts for promoting women’s empowerment and the results.

In addition, as METI will send a self-evaluation sheet to all respondent companies, you can compare the levels of your company with those of other companies.

(2) METI’s proactive conveyance of companies’ efforts to capital markets and labor markets

Through our website, METI will publicize both the selected companies and the applicants that have agreed to the publication of their answers as companies that are proactive in empowering women in the workplace.

In fact, METI received comments from companies selected in previous years, such as “we are using this information in holding dialogues with investors concerning non-financial information,” and “we are going to use this information as one of the selling points to call for the attention of job seekers on our recruitment website.”

METI is looking forward to receiving your application.

Related information

• Nadeshiko Brands: Enterprises Outstanding in Terms of Encouraging Women’s Success in the Workplace (METI website)
• Application guidelines on the FY2024 Nadeshiko Brands program（in Japanese）(PDF:8,253KB)

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau