Data Utilization & Shared Data with Limited Access

Data Utilization

Company A, which operates a shopping site, sold products from Companies B and C, but was struggling to differentiate itself from its competitors.
To solve this problem, Company A established a platform and began to provide analytical data on consumer preferences and lifestyles, which were the results of analysis of consumer purchase data, only to the companies participating in the platform, including Companies B and C.
Companies B and C then developed products that met consumer needs and sold them exclusively on Company A's site, and Company A held limited sales events for such products. It led to the realization of a distribution platform that directly connects consumers and manufacturers, which is the creation of new value.
In this way, the sharing and utilization of data such as "consumption trends," "weather," "map," and "machine operational data" can create new businesses and produce high additional value.

Shared Data with Limited Access

Examples of Shared Data with Limited Access

Requirements of Shared Data with Limited Access

Acts that fall under “unfair competition”

• With regard to specific types of unfair competition acts, please refer to “Guidelines on Shared Data with Limited Access”:(PDF:1,694KB)

Related materials

◆ Guidelines on Shared Data with Limited Access(PDF:1,605KB)
Regarding “unfair competition” related to “shared data with limited access”, which was introduced by revision of the UCPA in 2018, it explains the concept of each requirement and specific examples of acts of “unfair competition.”

For reference in promoting data utilization in companies, the following materials are available:

◆ Tips for Data Utilization (only available in Japanese)(PDF:2,240KB)
It contains detailed measures and examples in Q&A format for those who practice contracts.

◆ Guidance for Data Utilization(PDF:254KB)
It provides essential points of “Tips for Data Utilization” for those who want to grasp the outline.

◆ Cases of Data Utilization (only available in Japanese)(PDF:1,631KB)
It shows 5 cases of data utilization (2 cases: data providers, 3 cases: data platform).