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  5. Experience-Based Demonstration Event for Users of PHR Services Held as Effort in the Lead up to Expo 2025 Osaka, Kansai

Experience-Based Demonstration Event for Users of PHR Services Held as Effort in the Lead up to Expo 2025 Osaka, Kansai

February 19, 2025

On Tuesday, February 18, 2025, the Ministry of Economy, Trade and Industry (METI) held an event at QUINTBRIDGE in Osaka Prefecture to demonstrate the use cases of services utilizing personal health record (PHR) with the participation of test users as part of the PHR project. The event brought together around 100 people from service providers and PHR businesses, including remote participants. As an effort in the lead up to providing the experience to users and related displays at Expo 2025 Osaka, Kansai, the event provided an experience-based demonstration of use cases by taking advantage of PHR services and also presented a summary of the efforts taken to create the use cases in the project. Going forward, METI will further improve the use cases in the lead up to Expo 2025 Osaka, Kansai.

1. Actions looking to the future of the PHR project

At the beginning of the event, METI made a presentation on the background to the PHR project, ranging from the start of creating use cases to the implementation of services via the information collaboration infrastructure called the “PHR CYCLE” and then held discussions on the legacy phase following the end of Expo 2025 Osaka, Kansai, and also on future development toward the exposition.

The use cases subject to this experience-based demonstration will be exhibited in both the “Future Life Experience (FLE)” and the Expo Exhibition Center “WASSE”, which will be held as a side event of a theme-based program called “Health and Wellbeing Week” scheduled to be held from Friday, June 20, to Tuesday, July 1, 2025. Moreover, some of the use cases will be demonstrated at other facilities at the exposition site and facilities outside the exposition site as well as by digital means in order to make the use cases more widely available.

In addition, looking to the future of the PHR project, METI released a key visual design based on the slogan “Unlock a new wellness era with PHR data utilization.” METI will strive to apply this key visual design to a variety of contents and raise the momentum for Expo 2025 Osaka, Kansai.

Scheduled experience-based events and displays at the exposition site
Site map from the EXPO2025 Visitors website外部リンク

2. Experience-based demonstration of use cases with the participation of test users

The event not only presented an overview of the use cases that have been created in the project and the explanations on the experience-based events to be provided at Expo 2025 Osaka, Kansai, but some presentations by the representatives of the use case developers on the details of actions toward the legacy phase. Following this, taking advantage of the opportunity of the test users experiencing the use cases, METI conducted a demonstration involving the provision of PHR services optimally tailored to individual users, which are the outcomes brought about by the collaboration between service providers and PHR businesses via the information collaboration infrastructure called the “PHR CYCLE.”

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Scenes from the experience-based demonstration of use cases

3. Development of discussions to improve use cases by reviewing the demonstration

Following the experience-based demonstration, participating service providers and PHR businesses joined some workshops on individual use cases, reviewed the details examined in the demonstration, and organized flows, efforts to improve services, and future actions toward the provision of experience-based events at Expo 2025 Osaka, Kansai.

Moreover, participating businesses exchanged views from their own perspectives on the types of challenges faced and necessary actions to solve them in order for the use cases and the PHR service industry as a whole to continue to evolve and expand in the legacy phase.

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A scene from the workshop
 

Finally, METI and participating businesses held an open discussion on the following themes.

(1) Conditions for accelerating PHR
Development and support for the PHR environment that are necessary for encouraging more businesses to disseminate and popularize their PHR projects across society
(2) Further development and expansion of use cases
Potential services in which RHR will be further utilized, bearing in mind the use cases in the field of everyday life (physical exercise, sleep, and diet) demonstrated in the PHR project
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A scene from the open discussion
 

For details of the presentation, visit this link: URL (in Japanese)外部リンク
For an overview of 10 use cases created in the PHR project, visit this link: URL (in Japanese)外部リンク

Division in Charge

Healthcare Industries Division, Commerce and Service Industry Policy Group