Experience-based Events and Displays to Promote PHR Data Utilization on the Theme “Unlock a New Wellness Era with PHR” Held at Expo 2025 Osaka, Kansai

1. Outline of the hands-on experience of PHR-based services provided at Expo 2025 Osaka, Kansai

The recent demonstration was related to a project* promoted by METI as part of its efforts aimed at a society where people can make themselves healthy naturally, and took place to present 10 new service models (use cases) for providing PHR-based personalized services, which were created as part of this project.

The 10 use cases were created using PHR CYCLE, a type of information collaboration infrastructure built during the project, and were showcased at Expo 2025 as a side event of a theme-based program called Health and Wellbeing Week, within two programs run by the Expo Exhibition Center WASSE (Saturday, June 21, to Sunday, June 29) and Future Life Experience (FLE) within the Future Life Village (Tuesday, June 29, to Monday, July 7). Demonstrations also took place at other facilities both within and outside the exposition site as well as in digital settings.

The demonstrated PHR-based services explored health issues in a wide range of fields related to diet, physical exercise, sleep and lifestyles, while featuring futuristic content such as personalized health advice provided while performing a 3D body scan and VR game programs capable of modifying specifications automatically according to the health condition of each player.

The exhibition welcomed more than 90,000 visitors in total, with about 45,000 each to WASSE and FLE, constituting an opportunity for many people to have a hands-on experience of the possibility of promoting health in a future society.

*2023 Supplementary: PHR Social Implementation Acceleration Project (Research and Demonstration to Identify Issues and Challenges for Creation of PHR Use Cases Based on Information Collaboration Infrastructure)

This project used the opportunity afforded by Expo 2025 Osaka, Kansai, in support of its theme of designing a “Future Society of Our Lives” to prepare an open environment where business operators―producers of new products and services―and citizens―users confident in the products and services―can experience together the possibility of various services linked with PHR, in a bid to build a basis for a future society where many people will have more enriched experiences and lifestyles, with a view to establishing PHR as a key element for a society where people can make themselves healthy naturally.

2. Feedback from visitors to the New Wellness Era exhibition

The exhibition has received favorable feedback from visitors, including those who reported becoming more aware of their own health issues as a result of learning about chronic undernourishment (participants in diet-themed PHR service programs), and others expressing their expectations for a new wellness era in which PHR will be utilized to increase convenience and efficiency in public and private settings. Going forward, the 10 use cases showcased publicly in Expo 2025 in the hands-on experience and display exhibition will be implemented in real-life applications in sequence to expand the user base.

Related link

• PHR CYCLE (in Japanese)
• About Theme Weeks Health and Well-being
• Event website for Expo 2025 Osaka Kansai Japan (in Japanese)

Division in Charge

Healthcare Industries Division, Commerce and Service Industry Policy Group