Exclusive Uniform for Attendants of the Japanese Government Pavilion Chosen

Designed based on the concept of “embody Japanese aesthetics”

The uniform for the attendants of the Japan Pavilion has been designed from a comprehensive perspective, including not only comfort, precautions against heat, and functionality, but also factors such as the use of environmentally friendly materials and recycling after the Expo. Under the concept of “embody Japanese aesthetics,” the design was made by Mr. NAKATA Yuya,* the creative director, who is active in the management of fashion brands. The design is based on the structure of the kimono—traditional Japanese clothing—and embodies a Japanese sensibility that values blank spaces.

One of the characteristics of the uniform is its flexibility, allowing each attendant of the Japan Pavilion to customize the style. It is designed so that anyone can wear it in various ways, regardless of age or gender. It also utilizes a mono-material, without buttons and zippers, making it easy to be recycled into a different product.

Uses environmentally friendly, sustainable materials

The uniform also utilizes environmentally friendly, sustainable materials. For example, materials such as plant-derived polyester fiber and recycled fiber made from used plastic bottles are used. After the Expo, these uniforms are scheduled to be recycled into other products.

The uniform for the attendants of the Japan Pavilion is developed under sponsorship by Toray Industries, Inc., Teijin Frontier Co., Ltd., and Maxim.

Sponsor companies

Toray Industries, Inc. (sponsoring the jacket, vest, cut-and-sew, pants, scarf, and furoshiki [wrapping cloth])

Address of main office:

Nihonbashi Mitsui Tower, 2-1-1, Nihonbashi-Muromachi, Chuo Ward, Tokyo; postal code: 103-8666

President and Representative Member of the Board:

Ohya Mitsuo

• Corporate profile

Teijin Frontier Co., Ltd. (sponsoring the bag)

Address of main office:

Nakanoshima Festival Tower West, 3-2-4, Nakanoshima, Kita Ward, Osaka City, Osaka Prefecture; postal code: 530-8605

President and Chief Executive Officer:

Hirata Yasunari

• Corporate profile

Maxim (sponsoring the cap and hat)

Address of main office:

2-6-13, Kitanagasa-dori, Chuo Ward, Kobe City, Hyogo Prefecture; postal code: 650-0012

President and Chief Executive Officer:

Watanabe Yuri

• Corporate profile

(Reference) Outline of people informally selected as attendants of the Japan Pavilion

Applications for the role of attendants who will be in charge of offering guidance to the visitors at the Japan Pavilion were accepted from Wednesday, April 24, to Wednesday, July 31, 2024. Among the 2,695 applicants, about 270 people were informally selected as the attendants. People were selected from a wide age group, from 18 to 70 years old, throughout Japan.

Thorough preparation will be made from now on through online and on-site training so that the attendants will be able to appropriately guide both domestic and international visitors to the Japan Pavilion.

Related Links

• Introduction of the Farm Area in the Japanese Government Pavilion (First Round of Publication of Displays)
• Official website of the Japan Pavilion
• Overview of the Japan Pavilion

Official Social Media of the Japan Pavilion

• X：Japan Pavilion; Expo 2025 Osaka Kansai: @japanpavilion_e
• Instagram：Expo 2025 Osaka, Kansai, Japan (expo2025_japanpavilion) (in Japanese)
• Facebook：Japan Pavilion (Expo 2025 Osaka, Kansai, Japan) (in Japanese)
• Downloadable materials on this press release

Password for downloading them: expo2025

If you intend to use any of the materials, please make sure to include the sponsor credits below in the material.
Sponsor credit for other materials: “Provided by the Ministry of Economy, Trade and Industry”

Division in Charge

Public Relations Office of the Japan Pavilion, Expo 2025 Osaka, Kansai, Japan

Information on the Japan Pavilion
International Exhibitions Promotion Office & Planning Office, Commerce and Service Industry Policy Group