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- Companies Selected under the FY2024 “Nadeshiko Brands” and “Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting”
Companies Selected under the FY2024 “Nadeshiko Brands” and “Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting”
March 24, 2025
On March 24, 2025, the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) jointly selected and publicized 23 TSE-listed companies in total that are outstanding in terms of women’s empowerment in the workplace and designated them as Nadeshiko Brands. In addition, METI and the TSE selected 16 outstanding companies in total based on their efforts related to “support for all employees to manage to strike a balance between empowerment in the workplace and child rearing (i.e. dual careers and co-parenting)” as Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting.
Note: The information on the selected companies is as of March 24, 2025.


1. Outline of the Nadeshiko Brands and the Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting
The Nadeshiko Brands is an initiative that aims to introduce certain TSE-listed companies that are outstanding in terms of encouraging women’s empowerment in the workplace as attractive stocks to investors who place an emphasis on improving corporate value in the medium- and long-term, thereby further enhancing investors’ interest in such companies and accelerating the efforts for women’s empowerment in the workplace by the companies.
To select outstanding companies, METI conducted the Survey on Companies Encouraging Women’s Empowerment in the Workplace to ascertain the current situation of companies’ efforts for women’s empowerment in the workplace. Based on the responses sent from the target companies, METI assessed them and selected the outstanding companies.
METI and the TSE consider it indispensable for companies that promote women’s empowerment in the workplace, an element contributing to enhancing corporate value, to promote both “support for consistent career development from recruitment to promotion” and “support for dual careers and co-parenting.” Based on this recognition, in the FY2024 Nadeshiko Brands program, METI and the TSE selected companies that promote these efforts as Nadeshiko Brands.
In addition, METI and the TSE selected outstanding companies for their efforts related to “support for dual careers and co-parenting” as Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting.
2. Companies selected as the FY2024 Nadeshiko Brands and Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting
The companies selected as the FY2024 Nadeshiko Brands and Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting are as follows.
The companies selected as Nadeshiko Brands in the past fiscal years are shown with a solid dot (●), those selected as Semi-Nadeshiko Brands in the past fiscal years are shown with a white dot (○), and those selected as Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting in the past fiscal year are shown with a white square (□).


3. FY2024 Report on the Nadeshiko Brands and other released materials
The following five materials related to the FY2024 Nadeshiko Brands are published on the METI website.
METI: Nadeshiko Brands: Companies Outstanding in Terms of Encouraging Women’s Success in the Workplace (in Japanese)
Major contents of the materials
- FY2024 Report on the Nadeshiko Brands
· Project overview and the survey results and situation regarding selection for the fiscal year
-List of quantitative data on the selected companies and respondent companies
- Aggregated list of the quantitative data
Note: This list only shows the questionnaire items that were scheduled to be published in advance and the respondent companies that have agreed to be published.
- Self-evaluation sheets for companies other than the respondents to the survey.
- Companies can fill in this checklist with their own figures about some of the questionnaire items in the survey sheet so as to compare their figures with those of all respondent companies and the companies selected as Nadeshiko Brands.
- Collection of case examples of efforts by the selected companies
- Collection of case examples of efforts by the selected companies as the FY2024 Nadeshiko Brands (based on the information in the application forms filed by the companies)
- Collection of case examples of efforts by the selected companies as the FY2024 Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting
- Noteworthy Companies
- Collection of best practices of companies that strategically address the following three points:
- Efforts for correcting the wage gap between men and women and awareness of the issue
- Efforts for disseminating efforts involving diversity, equity, and inclusion also to related companies and the supply chain
- Overview of efforts for solving female employees’ health issues and the outcomes obtained from the efforts (including quantitative results)
Related Links
- TSE: Announcement of the FY2024 Nadeshiko Brands and Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting (in Japanese)
- METI: New Diversity Management Selection 100 program (in Japanese)
Division in Charge
Economic and Social Policy Office, Economic and Industrial Policy Bureau