Call Starts Today for Applicants for FY2025 Nadeshiko Brands and Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting

1. Outline of the Nadeshiko Brand

The Nadeshiko Brand is an initiative aiming to introduce certain TSE-listed companies that are outstanding in terms of encouraging women’s empowerment in the workplace as attractive stocks to investors who place an emphasis on improving corporate value in the medium- and long-term, thereby further encouraging investments in such companies and accelerating such efforts by companies..

In light of the recent trends emphasizing human capital management, METI and the TSE have been selecting outstanding companies, focusing not only on their efforts to encourage women's empowerment in the workplace, but also on whether the companies provide systems and measures to promote women's empowerment that are linked to their management strategies and on whether these initiatives contribute to improving corporate value.

Moreover, as an effort to encourage companies to disclose their non-financial information on women's empowerment in the workplace, METI will proactively publish related data on applicants to capital markets and labor markets.

2. Implementation policy in FY2025

METI and the TSE will select outstanding companies by industry as Nadeshiko Brands and as Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting from among all TSE-listed companies that have answered the Survey on Enterprises Encouraging Women's Empowerment in the Workplace.

To encourage women’s empowerment in the workplace in ways that will lead to the enhancement of corporate value, METI and the TSE consider it important for companies to advance both support for consistent career development from recruitment to promotion and support for dual careers and co-parenting. In this context, METI and the TSE will select around up to 30 companies that promote these efforts as Nadeshiko Brands.

In FY2024, up to two companies were selected in each industry, however, in FY2025, to ensure the selection of as many leading companies as possible, up to three companies will be selected in industries with 300 or more TSE-listed companies as of the end of July 2025.

In addition, METI and the TSE will also select around up to 20 companies for their outstanding efforts related to support for dual careers and co-parenting as Next Nadeshiko: Companies Supporting Dual Careers and Co-parenting.

3. How to apply

For details, visit here (in Japanese).

4. Future schedule

Period of the call:

From Monday, August 25, to 12:00 p.m., Thursday, October 16 (The closing date and time must be strictly observed.)

Briefing:

From 1:00 p.m. to 2:00 p.m., Tuesday, September 2

Notes
A video clip of the meeting will be released on the METI website at a later date.
Announcement of selected companies: late March 2026

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau